Social Media Strategy

    • Directed brand strategy for all social media accounts, facilitating the creation of content that aligns with brand goals and target audience

    • Trained social media team to execute above-average community management, both in timeliness and brand-aligned voice

    • Set monthly, quarterly, and annual goals to achieve across all platforms

    • Guided weekly, monthly, and all campaign social media content plans

    • Approved content calendar and all creative including copy, design, and film to ensure adherence to brand standards and post accuracy

    • Achieved 10-12% audience growth YoY over 5+ years

    • Maintained 5% and above organic engagement rate

    • Directed brand strategy for all social media accounts, facilitating the creation of content that aligns with brand goals and target audience

    • Trained social media team to execute above-average community management, in both timeliness and brand-aligned voice

    • Set monthly, quarterly, and annual goals to achieve across all platforms

    • Guided weekly, monthly, and all campaign social media content plans

    • Approved content calendar and all creative including copy, design, and film to adhere to brand standards and post accuracy

    • Achieved 15-25% audience growth YoY over 3+ years

    • Maintained 4% and above organic engagement rate

  • Label is an independent record label that prioritizes sync-licensing for its artists. Leveraging FM’s network and clients, Label provides services including Artist Development, Distribution, Sync Licensing, and Artist Branding and Promotion.

    Launched in 2023, Label required a new brand strategy and marketing plan to be established as a known resource for independent musicians.

    • Orchestrated and executed launch of Label on social media platforms

    • Developed brand standards to align with Label’s mission and purpose

    • Created Label’s artist promotion framework to elevate signed artists from new to household names

    • Guided weekly, monthly, and brand launch social media plans to establish Label’s online presence

    • Approved content calendar and all creative including copy, design, and film to adhere to brand standards and post accuracy

  • Trust is a financing and distribution platform for independent filmmakers, enabling them to create passion projects with little-to-no upfront cost of their own.

    Launched in 2023, Trust required a new brand strategy and marketing plan to be established as a known resource for independent filmmakers.

    • Orchestrated and executed launch of Trust on social media platforms

    • Developed brand standards to align with Trust’s mission and purpose

    • Created Trust’s film promotion framework, to increase film watches as well as increase brand awareness

    • Guided weekly, monthly, and film release social media content to align with brand launch and establish Trust’s online presence

    • Approved content calendar and all creative including copy, design, and film to adhere to brand standards and post accuracy

  • Stills is a premiere image licensing platform that partners with elite photographers to provide industry-leading imagery to agencies and creatives.

    Launched in 2023, Stills required a new brand strategy and marketing plan to establish as the go-to image licensing resource for agencies.

    • Outlined launch plan for Stills on social media platforms, acquiring new handles and creating the @withstills brand name to leverage mentions at launch

    • Contributed to the development of brand guidelines, creating an elevated online presence that appealed to Stills’ target audience