Influencer + Affiliate Marketing

Founded and led Musicbed’s Ambassador program of 400+ creatives, establishing the brand’s influencer arm via affiliate marketing

Produced branded content with influencers for organic content on social media in addition to targeted ad placements

Implemented Musicbed’s affiliate platform and migration to HubSpot for streamlined communication

Commissioned and facilitated 200+ sponsored integrations and ad buys, leading to a 30% growth in Ambassador sales

Executed Ambassador ads strategy leveraging collaborative ad posts, resulting in an average 10 ROAS

Built brand investment by regularly engaging with Ambassadors via email, calls, meetings, and slack

Led a team to further scale the Ambassador program through proactive outreach of prospects

Ambassadors drove 20% of Musicbed’s subscription revenue in both 2021 and 2022 via affiliate network and increased traffic

Established a trusted network of creatives who continue to contribute to organic content in blog articles, e-mail newsletters, and social media