Content Marketing

Musicbed Podcast

    • Reached out to and acquired podcast guests including Cinematographer Natalie Kingston, Director Jim Cummings, Director Lloyd Lee Choi, and more

    • Coordinated production needs for six shoots

    • Monitored analytics and episode results, tracking against goals set by marketing department

    • Executed podcast release on various platforms including YouTube, Anchor, Spotify, Apple Podcasts, and more

    • Reviewed final episode creative, ensuring accuracy and brand-alignment

    • Executed social media release including concept and approval of creative

    • Wrote blog articles to further support podcast success via SEO

    • 10,000 listens from the first 5 episodes released

    • 10% follower growth on Musicbed’s Instagram

    • Further established Musicbed as a thought-leader in the filmmaking space through interviews with some of the industry’s leaders

Episodes

YouTube Masters Series

    • Reached out to, acquired, and managed YouTube Masters hosts including Yes Theory, Colin and Samir, Film Riot, Becki and Chris, and more

    • Coordinated any talent production needs for seven shoots

    • Monitored episode results and tracked against set goals established by marketing department

    • Executed episode releases on various platforms including YouTube, social media, newsletters, and blog articles

    • Brainstormed episode themes with talent, choosing topics that resonated with the YouTuber’s experience and appealed to Musicbed’s audience

    • Oversaw episode creative deliveries, ensuring accuracy and brand-alignment

    • Executed social media release including concept and approval of creative

    • Wrote blog articles to further support video success via SEO

    • Over 95,000 views since series release

    • 30% subscriber growth on Musicbed’s YouTube within 4 months

    • Elevated Musicbed’s reach on YouTube by demonstrating partnerships with the platform’s best creators

Episodes

Musicbed Blog

    • Reached out to and secured industry-leading guests

    • Conducted interviews via email + video on timely projects and topics related to Musicbed’s community

    • Completed article releases and maximized content reach by strategically integrating in marketing channels including e-mail newsletters, social media, and more

    • Planned article direction and questions for guests

    • Wrote articles in Wordpress

    • Guided final blog creative and delivery

    • 2x increased engagement on social media posts promoting articles

    • 50% increase in blog visits in 9 months

Example Articles