Content Marketing

- Reached out to and acquired podcast guests including Cinematographer Natalie Kingston, Director Jim Cummings, Director Lloyd Lee Choi, and more
- Coordinated production needs for six shoots
- Monitored analytics and episode results, tracking against goals set by marketing department
- Executed podcast release on various platforms including YouTube, Anchor, Spotify, Apple Podcasts, and more
- Reviewed final episode creative, ensuring accuracy and brand-alignment
- Executed social media release including concept and approval of creative
- Wrote blog articles to further support podcast success via SEO
- 10,000 listens from the first 5 episodes released
- 10% follower growth on Musicbed’s Instagram
- Further established Musicbed as a thought-leader in the filmmaking space through interviews with some of the industry’s leaders

- Reached out to, acquired, and managed YouTube Masters hosts including Yes Theory, Colin and Samir, Film Riot, Becki and Chris, and more
- Coordinated any talent production needs for seven shoots
- Monitored episode results and tracked against set goals established by marketing department
- Executed episode releases on various platforms including YouTube, social media, newsletters, and blog articles
- Brainstormed episode themes with talent, choosing topics that resonated with the YouTuber’s experience and appealed to Musicbed’s audience
- Oversaw episode creative deliveries, ensuring accuracy and brand-alignment
- Executed social media release including concept and approval of creative
- Wrote blog articles to further support video success via SEO
- Over 95,000 views since series release
- 30% subscriber growth on Musicbed’s YouTube within 4 months
- Elevated Musicbed’s reach on YouTube by demonstrating partnerships with the platform’s best creators

- Reached out to and secured industry-leading guests
- Conducted interviews via email + video on timely projects and topics related to Musicbed’s community
- Completed article releases and maximized content reach by strategically integrating in marketing channels including e-mail newsletters, social media, and more
- Planned article direction and questions for guests
- Wrote articles in Wordpress
- Guided final blog creative and delivery
- 2x increased engagement on social media posts promoting articles
- 50% increase in blog visits in 9 months